Criteria for assessing provider viability are more clearly defined. Plateau of Productivity: Mainstream adoption starts to take off.More enterprises fund pilots conservative companies remain cautious. Second- and third-generation products appear from technology providers. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood.Investments continue only if the surviving providers improve their products to the satisfaction of early adopters. Producers of the technology shake out or fail. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver.Peak of Inflated Expectations: Early publicity produces a number of success stories - often accompanied by scores of failures.Often no usable products exist and commercial viability is unproven. Early proof-of-concept stories and media interest trigger significant publicity. Innovation Trigger: A potential technology breakthrough kicks things off.Should you wait for further maturation? If there are too many unanswered questions around the commercial viability of an emerging technology, it may be better to wait until others have been able to deliver tangible value.Įach Hype Cycle drills down into the five key phases of a technology’s life cycle. Is a moderate approach appropriate? Executives who are more moderate understand the argument for an early investment but will also insist on a sound cost/benefit analysis when new ways of doing things are not yet fully proven. Should you make an early move? If you’re willing to combine risk-taking with an understanding that risky investments don’t always pay off, you could reap the rewards of early adoption. Clients use Hype Cycles to get educated about the promise of an emerging technology within the context of their industry and individual appetite for risk.

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